Smarter data, stronger sales. Unlock growth with advanced analytics
Insurtechs are winning new L&A customers with seamless digital experiences, pressuring legacy insurers to modernize. Yet, fragmented data limits their ability to understand customers, support agents, and drive digital marketing. Genpact's L&A analytics solution empowers insurers with end-to-end digital support, integrating insights to transform workflows, optimize marketing, and drive higher sales and retention.
Break data silos for a 360-degree view of customers, enabling personalization, proactive engagement, and higher retention.
Our L&A clients have reported
5-10%
improvement in product placement ratio, ensuring timely, personalized policies
The data disconnect is holding back L&A transformation
L&A insurers must shift from product-centric to customer-centric models but face key challenges:
Customer understanding: Siloed data across legacy and homegrown systems limits insights into customer behavior, hindering personalization
Agent understanding: Lack of robust analytics makes it hard to track and optimize independent broker performance
Digital marketing: Fragmented data prevents personalized digital campaigns, limiting their ability to win, retain, and upsell customers
Unlock the full potential of your data. Empower salespeople to do better
How it works:
Cora SeQuence, our AI-led workflow management tool, identifies customer needs, predicts lapses, and flags interests for better engagement
Our agent performance dashboard optimizes resource allocation and agent compensation to help boost sales productivity
Our integrated campaign management helps insurers quickly deploy and track targeted marketing campaigns
By connecting customer insights, agent performance, and marketing, Genpact helps insurers modernize, optimize, and grow.
