Content moderation

Combining human judgment with AI-powered analytics to identify and manage harmful content, keeping your users and reputation safe

Overview

Today's digital world is dominated by content. From social media to online forums, all these sites depend heavily on user-generated content. Brands want their customers to communicate with them and each other online freely to be able to gauge their sentiments towards their products, services, and overall reputation. This flow requires moderation to ensure that it complies with the policies of the website and to ensure its accuracy.

Genpact has spent the past few years developing a deep understanding of changing user behavior and new abuse trends on platforms. We have built domain depth in the areas of user-generated content, fact-checking and news moderation, and spam and abuse prevention. This along with Lean and Six Sigma DNA helps us develop content moderation tools and reengineer clients' processes to drive efficiency gains and protect users by removing toxic content with 98%+ accuracy.

Our impact

Tout securing a hate speech free environment for a tech giant

Securing an environment free of hate speech for a tech giant

See how one of the world's largest social media companies used automation to keep platform users and workers safe by removing toxic content.

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Protecting those who protect us: Safeguarding our content moderators

Our toolkit for securing the mental and physical wellness of our content moderators

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Our solutions

We created a dedicated practice group for content moderation services – a group of experts whose role is to build innovative solutions by leveraging the intersection of deep domain expertise, digital, and analytics to solve real-world problems for platforms that publish user-generated content.

Minimizing abusive content on my platform

Content and platform policy compliance: We blend human expertise and digital technologies to monitor systems. Our center of excellence provides incident response and digitally powered forensics.

Platform ad compliance

Ad integrity and brand safety: By filtering out misleading ads, scams, clickbait, and deliberately false information, you will only host ads that follow your platform's policies.

Providing a safe user experience

Data labeling: Our services help AI solutions learn faster and become more accurate as they identify and segregate content. Our insights frameworks help develop products with safe user experiences.

Ensuring employee wellbeing and resilience

Our experts and leading solutions deliver safe working environments and support employee wellbeing, preventing the effects of long-term exposure to stressful content during content moderation.

Safe gaming experiences

Genpact's gaming centers of excellence provide tailored solutions for game developers, publishers, console manufacturers, and cloud and streaming service providers, delivering safe gaming experiences for users.

Why Genpact

We help you take a holistic approach to mitigate risks and ensure user authenticity to ensure integrity, accuracy, and safety across your entire digital presence.

Featured the art of persuasion improving digital ad quality

50+

languages supported

600+

specialized workflows

12+

sites across the world

How we think

Risk

Protecting our digital streets

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Customer and employee experience

The state of content today – and beyond

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Operational excellence

Genpact named a Leader in trust and safety on Everest Group's PEAK Matrix® 2023

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Customer and employee experience

Moderating content during an infodemic