Personalization & Experimentation

Deliver targeted experiences and prove what drives revenue

Read more
Woman shopping on her phone with a credit card
Point of view

How AI is rewriting the playbook for personalization at scale. Read more

Turn data and testing into measurable growth

Most brands lack the data, testing discipline, and measurement to personalize at scale. We connect signals, experiments, and outcomes to deliver relevant experiences and prove impact

Build a strong data foundation

Unify data to power targeting, testing, and personalization

Identify high-value audiences

Define segments based on behavior, intent, and potential value

Deliver targeted experiences

Serve relevant content based on behavior and context

Run continuous experiments

Execute A/B and multivariate tests to learn what drives performance

Connect testing to outcomes

Tie experiments to business KPIs to prove impact

Optimize in real time

Adjust experiences instantly based on signals and behavior

Featured case study

Transforming the guest experience with a data-driven site designed for performance

The Outrigger team partnered with our Experience team to reinvent the guest experience on its website and reengineer the underlying technology to maximize operational efficiency, improve conversion rates and enhance scalability.

Read more
Group of people sitting outside near the beach at an Outrigger property

How analysts rank us

Major Contender & Star Performer

Adobe Services PEAK Matrix® Assessment, 2024-2025

HFS Logo

Horizon 3 Market Leader

HFS Horizons: Customer Experience Service Providers, 2024

Read more
HFS Logo

Adobe Experience Maker Award

2022

Adobe Logo

Our partners in personalization & experimentation

An expert in personalization is a click away

let's talk