Genpact named leader in media business services | ISG
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Genpact named a leader in media business services by ISG

Data and analytics-led transformation for the media industry

Genpact has been named a leader in media business services in ISG's 2022 Media and Communication Services Provider LensTM study. The report highlights the current market positioning of business process service providers to media enterprises in the US and how they address key challenges.

Media industry trends

With increasing demand for enhanced customer experiences, the media industry must focus on improving the quality of network services to ensure that the overall satisfaction of customers is consistently exceeded. This is driving the acceleration of digital technologies in the business process services space. Media enterprises increasingly demand some element of digital technology in core transformation services such as finance transformation, supply chain, and media inventory optimization, marketing, and trust and safety to increase efficacy.

Genpact's services for the media industry

Genpact's services for the media industry encompass digital transformation of finance and accounting operations, enterprise-wide automation, customer care/contact center modernization and optimization, trust and safety for content management and moderation, and royalty rights management.

The report also higlights Cora, Genpact's industry-leading digital transformation platform. This AI-based platform powers our business operations and is integrated with accelerators such as NLP, computer vision, conversational AI, and deep learning to signigicantly improve agility and governance.

Brajesh Jha, Genpact's global head of media publishing, and entertainment adds, "The world of media and entertainment is undergoing a generational shift that has been triggered by the powerful forces of digital transformation. Genpact provides vital professional services to this industry to strengthen their core operations, build for the future, and deliver tangible outcomes along the way. These services are built on our market-leading frameworks that drive process maturity, technology modernization, data-driven insights, and workflow automations."

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