Seeing an opening in the market – knowing what you need to take advantage
The world is changing rapidly, driven by many influences: evolving technology, changes in customer behavior, and global factors like COVID-19. Businesses from all industries are looking for ways to keep up and adapt. They are looking for ways to open up new revenue streams, gain a competitive advantage, and maximize the unique value their brands have to offer.
This pharmaceutical product wholesaler had a strong business model built around an online supplement dispensary. The dispensary gives practitioners (naturopathic, chiropractic, and medical doctors, licensed acupuncturists, nutritionists, and integrative practitioners) the ability to recommend and deliver products to their patients. Prior to the brand's engagement with Rightpoint, the dispensary could only be accessed via the web.
The brand knew that to stay ahead of the curve and the competition, it needed a mobile app that would deliver a convenient and thoroughly modern experience for both patients and practitioners. The ability to easily engage via mobile – and do anything that you can do on the web – is an expected part of all consumer experiences.
This brand knew where it wanted to go, but it had a few critical challenges to overcome:
Skills gap: The app needed to address a wide array of use cases, making the project quite intricate. The brand didn't have the right in-house team to either conceive of or build such sophisticated apps tailored to both Android and iOS users.
Complex integration: The final product would need to integrate seamlessly with a complex existing system and map the user journey to a vast array of existing APIs.
Need for speed: Finally, the brand wanted to get to market as quickly as possible.