Genpact named a leader for current capability and strategy
We believe social media analytics is a powerful means to generate material business outcomes. However, only if it is carefully and intelligently embedded in business operations, where it can drive significant impact. Our strength lies in the ability to successfully harness social media analytics capabilities to deliver tangible business impact for our clients through our Data-to-Insight-to-Action approach. For example:
- With insights gathered through social media analytics, we helped a client understand its brand consideration and revenue loss due to customers' switching behavior, and proposed corrective actions that created a revenue opportunity of $67 million for the client
- For a pharma client, we studied and analyzed pre-diagnosis stage social media conversations to enable early online engagement with its customers, leading to a $17 million revenue opportunity for the client
Our social media analytics business has been servicing a well-established and growing client base of life sciences companies for over 12 years, including eight of the top ten global pharmaceutical firms. Our domain-led, agile, and digitally enabled offerings, powered by Genpact Cora, enable us to drive transformational value in client engagements through higher return-on-data and faster time-to-value.
The report recognizes and highlights our best-in-class capability, business insight, and overall value delivery complemented by strong customer support and project management.