We enable an intelligent enterprise with analytics horsepower by providing a range of services- from basic data management to advisory services directly impacting an organization’s business intelligence and analytical capabilities.
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Our solutions and services are supported by quality, transition, training and technology innovation groups that provide expertise and solutions across multiple disciplines. At Genpact, we work on innovative business and commercial models including gain-share and pay-per-use models that provide maximum business impact to our clients.
Smart Decision Lab
Genpact’s Smart Decision Lab has been conceptualized to facilitate collaboration and innovation with clients and industry experts, leveraging the use of data and analytics in conjunction with process expertise.
Physically located in Bangalore, India but operating virtually around the globe, the Smart Decision Lab was incubated to create new lines of competency, build solution prototypes, test and experiment new business use cases, and develop intelligent technology applications – making them especially relevant to business so that companies can make smarter decisions.
The lab is comprised of PhDs in quantitative methods, data and algorithmic scientists, big data specialists, BI developers, technical solution architects, and data modelers. The team experiments with data on open source technology such as Hadoop and R. This provides a composite interface of man, machine and tools competent in conducting key solution development activities in master data management (MDM solution providers) and data quality, intelligent systems, big data analytics, prediction and optimization, business intelligence and reporting, and mobile analytics.
The lab has collaborated with clients to develop industry and client specific solutions including a customized campaign management platform to improve response rates, a text mining engine to resolve first call resolution (FCR) in contact centers, and an incentive compensation solution to drive sales force effectiveness.
While working with two leading investment banking clients, the lab applied analytics, process and technology to solutions that linked several disparate systems within the clients’ businesses. The Genpact approach combined big data, including the clients’ financial advisors’ behavior pattern analysis, portfolio data and text mining, with their communication platforms and trade reconciliation data, in order to enhance sales performance, while also improving their compliance and risk detection systems.
The lab is working on additional solution areas such as supply chain optimization, fraud management, compliance monitoring, feedback solutions, and enterprise search and collaboration.