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Principal Consultant – IT Digital Salesforce Architect

Principal Consultant – IT Digital Salesforce Architect

Function: Operations

Bangalore, India


With a startup spirit and 80,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.

Inviting applications for the role of IT Digital Salesforce Architect


  • The IT Digital Salesforce Architect is  responsible for the design, technical administration, and the creation of go-to-market solutions in the Salesforce suite of products (Marketing Cloud, Commerce Cloud, Service Cloud, etc.) supporting the design and creation of customer journeys and campaigns across all Client business units
  • Design technical architecture solutions that span multiple platforms and include integration and authentication across systems; manage the development lifecycle to ensure the delivery of highly secure solutions that are optimized for performance and built to scale; articulate design considerations, trade-offs, benefits, and recommendations for technical architecture
  • Collaborate across GBUs, global markets, business functions, agencies and other third parties to implement new digital initiatives for first party CRM and Marketing Automation for B2C and B2B initiatives.
  • Closely collaborate with business and cross-functional IT teams to understand business requirements and recommend appropriate configurations in the Salesforce suite and execute the configuration of those requirements in the Salesforce technology.
  • Serve as an integrator between business needs and technology solutions that will leverage Salesforce
  • Collaborate with Functional teams to determine how best to implement solution (decisions around declarative vs programmatic vs AppExchange, etc.).
  • Support documentation of application deliverables that are consistent with the methodologies and best practices
  • Understand local country / market regulations and guidelines to ensure compliance with local standards and provide alternative solutions for identified markets
  • Provide technical expertise in the integration of the Salesforce architecture with complementary digital technologies that will provide the end-to-end martech experience for our B2C and B2B customers
  • Contribute to the definition of process and procedures to provide guidance on the implementation, timelines and costs
  • Additional responsibilities as required

Minimum qualifications

  • Bachelor's Degree in MIS, Marketing, Computer Science or a related field, or an equivalent combination of education and training
  • Strong background in Cloud Computing solutions – cloud computing strategy, systems design, implementation and management
  • Experience in  Salesforce configuration, administrating and consulting
  • Equivalent Salesforce certification in Salesforce Marketing Cloud required

Preferred qualifications

  • 'Direct/hands-on solutioning and architecting the Salesforce suite with a focus on Marketing Cloud
  • Demonstrated knowledge and experience with marketing, commercial, analytics, and other technology platforms
  • Strong oral, written, and face-to-face communication skills, and be customer focused to understand business needs and appropriately match to innovative solutions
  • Demonstrated ability to interface effectively and collaborate with peers and management
  • Demonstrated critical thinking skills, ability to accurately analyze information and make fact-based decisions
  • Demonstrated ability to collaborate with vendors, agencies, development teams and other third parties for solution delivery including the management of contracts, SOWs, NDAs, etc.
  • Capability to keep abreast of emerging digital trends and translate into business impactful, best-in-class solutions
  • Must be willing to travel onsite for short term

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.comFollow us on Twitter, Facebook, LinkedIn, and YouTube.

Job: Principal Consultant

Job ID: ITO046704

Primary Location: India - Bangalore

Education Level: Bachelor's / Graduation / Equivalent

Job Posting: Feb 11, 2022

Master Skills List: Consulting

Job Category: Full Time