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Business Analyst - Media Research

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently and are bold enough to reinvent it. 
 Transformation happens here. Come, be a part of our exciting journey!
Are you the one we are looking for?
Inviting applications for the role of LSH Analytics, Business Analyst (Media Research/ Intelligence/ Insights)!

We are looking for a Business Analyst who would be responsible for scanning print or Internet stories and identifying how news items could affect and be relevant to the customer.  
•    Ability to quickly sift through the vast amount of media information daily – look for news items and articles directed by the employer. 
•    Secondary research for the preparation of executive synopsis on key news items of interest to the client from print, online, and broadcast media and tagging 
•    Social Media listening – listening reports creation for daily, weekly, monthly, and quarterly and analysis 
•    Generation of media monitoring reports, event/conference/crisis monitoring, real-time alerts, Social Media monitoring, Competitive Intelligence, and Media auditing 
•    Excellent secondary research skills – formulation of search terms/strings to fetch the right data from various news aggregators, media sources, and World Wide Web 
•    Exposure to news aggregation tools like Factiva, Cision, LexisNexis, Meltwater, Radian6, Social Studio, etc.

Qualifications we seek in you!
Minimum qualifications/Skills
•    Bachelor’s Degree, MSc, MBA 
•    Working knowledge of MS Office Suite – Word, Excel, and PowerPoint 
•    Excellent verbal and written communication skills. Ability to deal with the Communications Team/Professionals of PR Agencies/Corporates via telecalls and emails 
•    Willingness to work in different time shifts

Preferred qualifications/ Skills
•    Personal drive and positive work ethic to deliver results within tight deadlines and in demanding situations  
•    Flexibility to adapt to a variety of engagement types, working hours and work environments, and locations 
•    Superb communication and negotiation skills

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Job: Business Analyst

Job ID: CPG030104

Primary Location: India - Bangalore

Education Level: Bachelor's / Graduation / Equivalent

Job Posting: Jan 11, 2022

Master Skills List: Operations

Job Category: Full Time