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Manager/Senior Manager, Marketing Analytics

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for?
Inviting applications for Manager/Senior Manager, Marketing Analytics
We are looking for Manager/Senior Manager with experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above
Key Requirements
•    Relevant experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences
•    Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,
•    Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
•    Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models,  Optimization added advantage
•    Hand on experience in R, Python, SQL, Data Bricks
•    Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel

Qualifications
•    Bachelors in Pharmacy / technology
•    MBA 
•    MS/MTech/Mpharma

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

 

Job: Manager

Job ID: ANA003672

Primary Location: India - Bangalore

Education Level: Bachelor's / Graduation / Equivalent

Job Posting: Feb 11, 2022

Master Skills List: Operations

Job Category: Full Time