- Solution overview
From the racetrack to the boardroom
Lessons in boosting competitive advantage at speed
Sitting on the starting grid at every race, Genpact and Envision Racing know that they are fully prepared with the insights and strategy to propel the team across the finish line first. As the standard of competition in the all-electric single-seater Formula E World Championship continues to increase, Genpact focuses its digital expertise and advanced analytics on multiple phases of the team's operations.
From understanding the nuances of a driver's performance to supporting the team's sustainability credentials and engaging with a wider fan base, data and advanced analytics sit at the heart of our partnership. We help the team remain a disruptive, iconic leader, on and off the track.
Our work and innovation give drivers a winning edge during an intense 45-minute race, but they also give the team greater strength as it powers toward its purpose: the race against climate change.
Our collaboration with the team covers five key areas: augmented race intelligence, radio analytics, sustainability, experience, and prediction.
Accelerating analytics as the demand for insights intensifies
Before every race, Envision Racing drivers spend hours in a simulator, practicing before heading out for training runs on the city track and the race itself. Manually analyzing the data drivers generate took days and was a challenge.
The platform customizes reports and visualizations so drivers get quick, easily consumable insights, and engineers get the granularity they need to sharpen their strategies and decision making.
"Within hours of each race, Genpact's advanced analytics skills helped us unlock valuable information that would otherwise have been out of reach, especially when races run within 24 hours of each other," Gil Abrantes, Strategy Engineer, Envision Racing
Winning insights are in the air. You just need to know how to tune in and listen.
In the heat of a Formula E race, radio communication between all 24 drivers and their engineers is critical to success. These exchanges are a treasure trove of insights waiting to be analyzed and interpreted.
Powering the race against climate change
Envision Racing has received the coveted Carbon Trust status of being a carbon-neutral company, becoming the greenest team on the greenest grid. To prove that it walks the talk in the race against climate change, the team must quantify its carbon footprint.
How audience insights reveal a track to growth
Just like any business, Envision Racing must attract and retain loyal customers – or in this case, fans. But it must truly understand its audience to hone its marketing strategies and energize a growing fanbase that supports its purpose.
“We now have a much more sophisticated understanding of our fan base and how to achieve our aggressive growth goals and sustainability vision." Daniel Matson, Head of Marketing, Envision Racing.
Spot styles, predict outcomes, optimize resources
Predicting the number of laps in a race is vital to energy management and a winning strategy.
We're embedding AI and advanced analytics into the team’s operations to connect people, processes, and knowledge. With greater access to data and insight, Envision Racing is enhancing its performance in the garage, on the track, and with fans while build awareness of the race against climate change. Together, we're creating the world's first instinctive racing team.