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CFO | Perspectives & Insights

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CFO challenges in a digital world

Five leading finance executives discuss the challenges and opportunities of digital transformation

Today’s CFOs are taking on much broader roles as their companies adapt to an increasingly digital world. That was the keynote message at a Finance Director Europe (FDE) Briefing in London, in association with Genpact. To expand on this topic, six participants shared their perspectives on the impact of rapid digitization on the CFO’s role and how these challenges can be addressed.

CFO challenges in a digital world

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Discover the perspectives of leading finance executives

David Long - Global Director of Operational Finance & Finance Transformation at Dentsu Aegis

“The biggest challenges I face today are all around the journey from local to global.”

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Mark Evans - CFO at O2 (Telefónica UK)

“Digital technology is fundamentally changing customers’ behavior and business models which is both a threat and an opportunity if we can we foresee the next evolution.”

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Bill Castell - CFO of Corporate Banking at Barclays

“I think in the expectations and behaviors of our end customers are changing in terms of more instant demand, and an expectation of real-time data analytics.”

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Doug Alexander - EVP of Finance Operations at Shell

“We are focusing on getting the right people in the right place with the right skills to transform the organization.”

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Bruce Marson - Director of Financial Control, EMEA at Dentsu Aegis

“Keeping and attracting talent is an important part of the identity of the finance function within the organization and the role it plays in becoming a strong part of the business.”

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Barend van Doorn - VP, Head of Financial Services, Europe at Genpact

“If you want to have a perfect customer journey then you need to integrate the mid and the back offices and apply technology end to end and not in bits and pieces.”

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