Instinctive Racing
Feb 27, 2019

Connected ecosystems at work in motorsport and business

At the AI Summit in New York, I met with Sylvain Filippi, managing director and CTO of the Envision Virgin Racing team, a founding member of the Formula E all-electric racing championship. We spoke about how technology is transforming business and motorsports, and what they both need to do to thrive in the face of relentless competition.

The ability to work seamlessly across internal teams, and externally with partners, customers, fans, and even competitors, in connected ecosystems, is a foundation of any winning team. Successful organizations can bring in the relevant external data that exists in their surrounding ecosystem to complement the internal data they gather from their operations, combined with their domain and process knowledge. With AI embedded throughout, the collective intelligence that sits within these connected ecosystems creates insights that result in precision adjustments – it's often split seconds that separate winners from losers.

Envision Virgin Racing collects data and analyzes it to make more accurate decisions on how to manage energy and speed. But there are so many elements to consider – the mechanical setup of the car, weather, track conditions – that the analysis generates a lot of ideas for improvement. How the teams interpret and act on the insights is key.

The simulation teams might have good some ideas on race strategy, but they need to test their ideas with what the chassis engineers are doing to make sure they succeed. This is down to effective communication. If the changes the team makes don't deliver the expected output, the failure is very visible.

When we look at other industries, connected ecosystems are the core of some of the successes we're seeing with clients. In the consumer goods industry, one of the main challenges is matching demand with supply. This sounds like a simple problem, but in reality you can't just look at the warehousing and inventory information that sits within your four walls. You have to look across the ecosystem as a whole – competitors, consumer needs, micro and macroeconomic conditions, shipping logistics, weather patterns, and more. AI can then figure out the patterns and models, and uncover the insights that lead to better performance. For supply chains to accurately match supply and demand, you need a connected ecosystem. 

About the author

Sanjay Srivastava

Sanjay Srivastava

Chief Digital Officer

Sanjay Srivastava is Chief Digital Officer, where he runs Genpact’s growing Digital business, overseeing the Genpact Cora platform and all Digital products and services.