Careers at Genpact


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DG - Business Analyst - Digital Project Coordinator

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.

Inviting applications for the role of Business Analyst (4A), Digital Project Coordinator / Account Coordinator

As a Digital Project Coordinator/Account Coordinator, you will be responsible for executing campaign activities across a wide range of platforms for several assigned markets. This role is focused on post sales fulfillment from digital order entry, working with sales teams to gather assets and work with fulfillment teams to launch and run campaigns across a wide range of platforms including display, email, social, SEM, SEO and more.  Responsibilities also include to make sure campaigns are running properly and delivering based on client objectives.

•    Operations: Work on assigned responsibilities and ensuring accurate and timely completion of jobs in executing Programmatic Advertisement Operations (AdOps) for clients, across one or more of the following activities: 
o    Order Entry, Execution and Fulfilment:  Review all orders to check if they have been coded correctly for various billing and fulfillment systems. Make any necessary changes or fixes to the orders and then ready them for approval. 
o    Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of the Ad platform (Homepage Takeovers, Streaming, Podcasts, Display, Sponsorships, and more).
o    Campaign execution & Fulfillment: Manage online advertising campaigns using Google Ad Manager, Triton Ad Platform, Amperwave, and other ad serving platforms.
o    Billing & Invoicing: Assist with ongoing and month end campaign/order reconciliation to verify delivery against monthly billing amount.

Minimum qualifications
•    Any graduate degree or equivalent with a strong academic record
•    Excellent verbal and written communication
•    Hands-on experience in using MS Excel and MS Word
•    Detail-oriented, exceptionally organized, has an ability to multitask and manage multiple tasks, thrives in a fast-paced, and deadline-oriented environment
•    Strong data handling, data entry, time management skills with ability to organize and prioritize jobs
•    Demonstrate systematic and methodical approach to work
•    Must work well in a team environment, be self-motivated, and demonstrate ability to successfully collaborate with various team across the company
•    Professional demeanor; comfortable presenting to and interacting directly with clients

Preferred qualifications
•    Domain knowledge or experience in online/digital marketing operations, preferably mass marketing operations or programmatic advertisement operations, across one or more of the following:
o    Building Media Plans and Obtaining Avails 
o    Order Management – Order Entry, Order Review and Approval, Order Execution and Fulfillment
o    Campaign Execution and Campaign Optimization
o    Campaign Reporting
o    Invoicing and Billing
•    Experience in one or more of the following tools would be an added advantage but would not be a limitation – 
o    Salesforce (SFDC)
o    Zendesk, Jotform
o    TapClicks
o    WideOrbit
o    Search Engine Marketing (SEM), Ad Network like Megaphone and Triton, Ad Platform like Gimbal

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Job: Business Analyst

Job ID: ANA004054

Primary Location: India - Hyderabad

Education Level: Bachelor's / Graduation / Equivalent

Job Posting: Mar 30, 2022

Master Skills List: Operations

Job Category: Full Time