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Manager/Senior Manager - Multi Channel Marketing (MCM) & Digital Analytics

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.

Are you the one we are looking for?

Inviting applications for Manager/Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics

We are looking for Manager/Senior Manager with years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.

Key Requirements

  • Relevant experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
  • Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
  • Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models,  Optimization, impact analysis for MCM and digital channels
  • Experience in customer journey, channel and content affinity models, customer insights
  • Hand on experience in R, Python, SQL, Data Bricks
  • Experience in web analytics, adobe analytics, social media analytics
  •  

Qualifications

  • Bachelors in Pharmacy / technology
  • MBA
  • MS/MTech/Mpharma

 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

 

 

Job: Manager

Job ID: ANA003537

Primary Location: India - Bangalore

Education Level: Bachelor's / Graduation / Equivalent

Job Posting: Jan 25, 2022

Master Skills List: Operations

Job Category: Full Time