What We Do

Media & Entertainment

Generating Media & Entertainment

With the advent of new technologies (online, social, mobile), redefined content value and shifting consumer preferences, Media and Entertainment (M&E) companies are turning to reducing costs, improving working capital and anti-piracy measures, and monetizing new distribution platforms. This means transforming the current operating models to help grow and sustain in the changing business environment.


Genpact provides a comprehensive suite of services and solutions to the media and entertainment industry, including the following:

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Enterprise services
Global Business Services help organizations develop a global shared services strategy to drive effectiveness in business processes.

Business Process Outsourcing (BPO) services

Finance and Accounting (FAO)
Our suite of finance and accounting services for the M&E industry includes Accounts Payable, Accounts Receivable, General Accounting, Closing and Reporting, Treasury and Cash management, Risk, and Governance & Compliance.

Human Resource Outsourcing (HRO)
Genpact’s comprehensive solution for the M&E industry includes Core HR Services, Talent Management, and Workforce Analytics.

Smart Decision Services (SDS)
Genpact’s analytics and research practice offers broad capabilities, from fundamental reporting and research to advanced predictive modeling, social media monitoring and optimization to advisory services. Through qualitative and quantitative data analytics, Genpact delivers the facts and insights businesses need to make smart decisions consistently and reliably.

Information Technology (IT) Services
Genpact’s Information Technology services offer end-to-end integrated Enterprise Application Solutions and IT Infrastructure Services leverages its in-depth industry and technical knowledge and helps clients extract maximum value from their IT investments. Our IT strategy encompasses End User Computing Services, Helpdesk Services, ERP, and Digital Asset Management.

Genpact applies process science, technology, and analytics to M&E business operations leveraging our Lean Six Sigma expertise to deliver measurable business impact. M&E clients benefit from improved cash flow, streamlined processes, and greater operational efficiency through our:

  • Strong team of more than 1,000 professionals supporting media clients
  • Deep domain expertise in broadcasting, entertainment, advertising, printing, and publishing
  • Proprietary tools such as Alert Tool that enable organizations to check the pulse of operations, eliminating surprises in business operations
  • Operating excellence supported by a rigorous measurement methodology that helps deliver effectiveness and efficiency at each step of a business process
  • Service Delivery Fundamentals (SDFs) and Common Minimum Practices (CMPs) that ensure stability combined with reengineering programs that foster continuous improvement
  • Lean Six Sigma heritage and approach to client engagements that ensure we take a comprehensive upstream/downstream view of processes to maximize value
  • Deeply embedded client centricity and strong governance structure that has resulted in a high Net Promoter Score (NPS)

Smart Enterprise Processes (SEPSM) is Genpact’s proprietary business process management framework that makes enterprises more competitive by significantly improving business outcomes such as cash flow, margin, and revenue growth.


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