Consumer Goods

Trade Promotions

Genpact helps consumer goods organizations design, transform, and run trade promotions management and optimization (TPM/TPO) operations that are technology-enabled, data-driven and scalable to deliver revenue growth and higher customer loyalty.


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Change management services, program and project management services, customer training programs, software implementation services and customer staffing, and profiling advisory services.

End-to-end trade promotion management process evaluation, robust and efficient trade promotions processes, controls, and metrics based on our global delivery model to ensure timely and accurate completion of account plans and trade payment processing.

Data-to-Action AnalyticsSM
Advanced promotional analytics (baseline, lift, and net lift modeling), including what-if analysis, promotion optimization using advanced optimization algorithms, baseline price modeling, and post-promotion analytics.

End-to-end TPM/TPO technology solutions through partnership with Oracle, scalable, flexible global hosting platform via Amazon Web Services, optical character recognition enablement from contract to payment and help desk, database, and infrastructure management services.

Our Smart Enterprise Processes (SEPSM) proprietary framework helps consumer goods companies reimagine their trade promotion operations by integrating effective Systems of EngagementTM, core IT, and Data-to-Action AnalyticsSM, and improve ROI from promotional spending (by up to 5%), enhance forecasting accuracy, improve control of retail deductions by reducing invalid claims (by up to 15%), and reduce the overall cost of ownership of TPM (by more than 30%).


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