Consumer Goods

Trade Promotions

Genpact helps consumer goods organizations harness digital's power, and completely reimagine their middle and back office operations and run trade promotions that are technology-enabled, data-driven and scalable to deliver revenue growth and higher customer loyalty.


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Our Lean Digital approach combines design-thinking principles, and Lean approaches with digital technologies and analytics, and deep domain expertise to deliver measurable business outcomes such as improved ROI from promotional spending (by up to 5%), enhanced forecasting accuracy, improved control of retail deductions (by up to 15%), and reduced overall cost of ownership of TPM (by more than 30%). Our solutions include:


  • Change management services, program and project management services, customer training programs, software implementation services and customer staffing, and profiling advisory services.


  • End-to-end trade promotion management process evaluation, robust and efficient trade promotions processes, controls, and metrics based on our global delivery model to ensure timely and accurate completion of account plans and trade payment processing.

Data-to-Action AnalyticsSM

  • Advanced promotional analytics (baseline, lift, and net lift modeling), including what-if analysis, promotion optimization using advanced optimization algorithms, baseline price modeling, and post-promotion analytics.


  • End-to-end TPM/TPO technology solutions built on best in class technology platforms that ensure visibility and facilitation of pay-for-promotion-performance through automated trade promotions payment, supported by database, and infrastructure management services.