Consumer Goods & Retail

Generating Smart Consumer Impact

Today, rapidly changing customer behavior, shifting demographics, and cost pressures have created greater interest and need in marketers to collect, assimilate, and analyze data to derive insights that can improve the speed and quality of marketing decisions. With over 1,500 professionals including data scientists, statisticians, and analysts dedicated to Consumer Goods and Retail Analytics, Genpact Smart Decision Services has gained vast experience in managing data and providing advanced analytical insights resulting in significant business outcomes for our clients.

We provide analytics consulting services across the Consumer Goods value chain including marketing, sales, trade promotion optimization, trade promotion management process improvement analytics, procurement, customer service and engagement, supply chain, finance/risk, and business planning. Our solutions aim at improving sales and marketing effectiveness and the associated ROI, largely driven by in-depth knowledge in a variety of consumer data sources (licensed and publically available), coupled with industry domain expertise, and applying them across the Consumer Goods value chain. Genpact Smart Decision Services offers clients scalable solutions for expanding the depth and range of analytics across business units and geographies via an analytic “Center of Excellence.”

We work with some of the leading consumer goods/retail companies worldwide, as well as major providers of syndicated data and research services, partnering with them throughout the data lifecycle —from Master Data Management (MDM) to predictive analytics and consumer insights generation.


With over a decade of experience, Genpact provides a stack of relevant solutions combined in an effective manner:

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Analytics Advisory and Smart Decision Labs

  • Advisory Services
  • Advanced Analytics
  • Predictive Modeling

Consumer Goods and Retail Analytics Services

  • Shopper Analytics
  • Pricing Analytics
  • Trade Promotion Optimization
  • Trade Promotion Management process improvement analytics
  • Marketing Mix Modeling
  • Supply Chain Analytics
  • Assortment and Space Analytics
  • Social and Digital Media Effectiveness
  • Primary and Business Research
  • Customer Experience Management
  • Forecasting
  • Business Intelligence and Reporting

Genpact also offers comprehensive media monitoring and measurement services to understand customer attitudes, preferences, experience, influence, perception, and the factors affecting a brand in terms of awareness, sentiment, consideration, and reputation.


Our clients include large global consumer goods manufacturers as well as consumer goods information intermediaries who we assist in solving complex business challenges through our range of analytics services.