Other Analytics Services
Generating Research Impact
The dynamics of a customer's decision-making process have been significantly influenced by several technological advances in the last decade. Search engines, websites, online forums, and social networking sites are gaining significance over traditional channels of information, such as television, radio, print, or direct mail. Organizations that previously only had access to institution-controlled customer data or syndicated research data now have a wealth of information from a multitude of sources, demanding innovative methods to gain insights and maintain competitive advantage.
We offer a comprehensive and integrated suite of services that includes primary and secondary research, social media research, media monitoring, and measurement, supplemented by advanced technology and capabilities. Our services deliver deep insights into their customers' attitudes, preferences, and experiences that help them make smarter business decisions. Guided by our Lean DigitalSM approach, we re-architect clients' business operations by combining design thinking and Lean principles with digital technologies domain expertise.
Genpact offers an integrated suite of offerings, including:
Market category and sector research
- Customer profiling
- Product comparisons
- Market sizing
- Market basket studies
Media monitoring and measurement (traditional and social media)
- Tracking industry and competitor news, government policies, and regulations that impact the industry and consumers, etc.
- Advanced metrics for comprehensive analysis with qualitative and quantitative reports examining varied measurement parameters
Consumer experience analytics
Mapping the consumer journey and leveraging insights from three key phases:
- Data assessment
- Consumer experience analysis design
- Operationalized reporting
- Direct marketing: Pitch books, selling memos, mailers, newsletters, logos/icons/forms, data sheets
- Interactive and digital marketing: Multimedia, presentations
Financial research solutions
With over 1,700 professionals possessing advanced qualifications in finance and management, our financial research team is the largest within our research practice. We provide services in the areas of investment banking and advisory, equity, fixed income, currencies and commodities research, asset management, and private equity/venture capital support, and business and social media research within financial services and capital markets. Learn more.
Our research practice provides forward-looking, actionable insights to businesses. Our multi-capability model delivers a superior quality output and helps clients realize over 20% savings through productivity alone.
For a global bank we set up an industry-leading research hub within our analytics center of excellence with integrated work streams enabled by OneFloor. This resulted in over $2 million of savings for the client within the first year of operation.
We helped a major US bank on sector specialization, to cover new industries and enter new geographies. This enhanced enhanced client experience, gave bankers more time on customer-facing activities, and increased revenue per banker.
We reimagined the customer engagement operations of a global consumer healthcare company through focused analytics, research, and technology interventions that were tightly aligned to the firm's business objectives. This resulted in a globally uniform experience across multiple channels and throughout the customer lifecycle, and delivered a richer flow of information that helped the product development organization.
Oil, gas, and energy
We identified potential regional strategic partnerships for a global oil and gas equipment company. We assessed China's distributed control systems market, which led to a key acquisition for the company.
Manufacturing and heavy industries
We provided end-to-end research support that enabled a global automation major to launch a new product.
We helped a Fortune 500 company formulate its long-term strategic plan by determining potential opportunities in its various business segments.
We assessed organization-wide perceptions about the quality of management and employee engagement for a global automaker. Trends were analyzed across periods to assess improvements and progress against actions identified and implemented in the past.
We conducted a loyalty study for a Fortune 500 consumer electronics company that included a combination of face-to-face and computer-assisted telephone interviews in 15 languages with their channel partners across four continents. The study helped the business understand category drivers for loyalty across countries. Overall customer loyalty score increased from 57% to 81% in three years.