Other Analytics Services
Media Monitoring & Measurement
Generating Smart Insight Impact
Genpact’s monitoring services assist clients to monitor the efficacy of their Public Relations (PR) efforts and communications programs. Our multi-lingual monitoring services span the globe with the ability to multi-source news about business, competitors, and any events of interest. We have proprietary methodologies providing in-depth knowledge, insights and analyses that are time sensitive, enabling our clients to positively shape their communications and marketing programs, leading to better ROI.
In terms of media measurement, the changing media landscape demands agility, adaptability, and efficiency from communication professionals worldwide. New trends, such as the emergence of new media, explosions in data creation, increased users of online media, changing consumer behavior toward online sources, and the convergence of media forms, are driving renewed expectations from PR budget holders to achieve higher impact for every dollar spent. In such situations, neutral third-party assessments of PR efficacy can not only justify PR investments but also shape your PR programs, leading to better ROI.
Within monitoring services, our source-agnostic approach allows us to cover traditional, broadcast, and social media, giving a holistic view of media coverage. We provide a customized monitoring process covering multiple geographies and languages, and ensuring timely delivery of reports.
Our media monitoring services include:
- Daily media monitoring
- Round-the-clock monitoring
- Event monitoring
- Crisis monitoring
Using proprietary measurement techniques, we provide our clients with a cost-effective solution, delivering insightful metrics and analyses covering all their stated needs. Our reporting dashboards with traditional and social media coverage provide global as well as region-specific analysis. In addition, we ensure flexibility to accommodate changes in metrics based on feedback from the client.
Our media measurement services include:
- Media analysis
- Media audit
- Reputation trackers and measurement
- Retrospective views of media for historical or benchmarking analysis
Media monitoring for a PR agency
We provided a leading PR agency with comprehensive monitoring and coverage analysis of the client during the COP16 summit, helping them to successfully track the efficacy of their messages during the event. We helped another PR agency for a Fortune 500 client understand the entire spectrum of media reach and coverage analysis of the client vis-à-vis competition and helping build media monitoring efficiencies by centralizing and delivering custom media services.
Media measurement for a leading technology firm
We provided one of the leading data storage device companies with a comprehensive global measurement framework and dedicated account management for their measurement, enhancement, and support needs. We also acted as a consultative partner with capabilities to provide metrics beyond the stated scope, enhancing client engagement.