Consumer goods in the digital age
How consumer goods industries can turn digital disruption into a tangible opportunity
While most consumer goods organizations are investing in front-end technology to engage with customers, many fail to generate the expected impact by neglecting toholistically address how their middle and back office support the front office and the customer experience. There’s a better way.
Today, large and complex firms can benefit from a different approach. Lean Digital utilizes agile Lean principles, and designs “from the customer backwards” - from front to middle to back office - to drive the most effective digital choices and navigate the complexity of legacy operations.