Consumer goods | Competing in a digital-first world

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How consumer goods industries can turn digital disruption into a tangible opportunity

While most consumer goods companies are investing in technology to engage with customers, manage risk, and reduce cost, a study by Harvard Business Review Analytic Services in association with Genpact finds that only 20% are generating significant impact from digital.

These leading companies compete differently: driving value by adopting an agile and practical approach to digital - one that combines design thinking, advanced digital technologies and analytics, and Lean principles.

A message from Tiger Tyagarajan, President & CEO of Genpact

 

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