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Why are we measuring Volatility and Adaptation

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Gianni Giacomelli, SVP and Chief Marketing Officer, Genpact on how unprecedented global volatility leads global companies to adapt often through transformed business operations. The proprietary Volatility and Adaptation index is the directional measure based on monitoring social and other media, events such as profit warnings, cost cutting, M&A, and change of senior leadership in a large data set across a sample of 600 global companies.

 

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