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Improving client satisfaction through the valuable use of big data

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A combination of Net Promoter Score or NPS analytics and big data related social network analysis can lead to a very deep, granular and timely insight into functional collaboration in large globally distributed work groups. Gianni Giacomelli, SVP and Chief Marketing Officer Genpact on how transforming a global delivery organization, as part of our clients larger operations, have pushed us to investigate the possibility of turning the drawbacks of distance into a possibly unprecedented advantage.

 

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