Solution Overview

Intelligent marketing effectiveness solutions for better customer engagement and growth

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At a time when decisions about spending on media and promotions are happening faster than ever, applying insights from analytics to marketing can deliver immediate, tangible bottom-line impact. Genpact’s Marketing Effectiveness Solution provides companies with a scalable, configurable set of tools to drive robust, timely, and actionable insights for sales and marketing decision-making. The result can be more than a 15% lift on their return on media and promotion spend.

Intelligent marketing effectiveness solutions for better customer engagement and growth

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