How major global players prepare to outcompete

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Ahmed Mazhari

Chief Growth Officer

December 21, 2012 - Although now considered to be past its critical phase, the risks associated with the ongoing Eurozone crisis are still understandably high on the boardroom agenda - especially for those companies operating in crisis-hit economies. And the swirling uncertainty that the European Monetary Union continues to experience also raises concerns over how speedily the Eurozone will recover. In this persistent atmosphere of volatility and uncertainty, corporations need to rethink strategy and decision-making processes in order to survive – and thrive – in a fiscally constrained environment. They need to become more intelligent.

The intelligent enterprise is one that is globally effective in its operations, adaptive to change, innovative in its approach to both opportunity and uncertainty, and well connected to the needs of its stakeholders. Finance is poised to take the lead in helping the entire enterprise become more intelligent by stewarding adoption of new business practices that will help the company not just compete, but outcompete. The future of Finance involves shaping a culture of innovation and creating a flexible, adaptive enterprise capable of creatively dealing with challenges and opportunities alike.

Finance must reshape itself to meet the demands of the present and foreseeable future. In the Intelligent Enterprise Series articles finance executives from Tesco, SabMiller and AstraZeneca talk about how their companies are tackling these demands