Marketing & Communications Our MarCom content solutions address the challenges of today’s global business environment. They are designed with changing competitive conditions and consumer behavior in mind and recognize the shift in focus to emerging markets. They take into account the growing need for spend reduction and ROI optimization, not to mention the importance of speed-to-market. Always, the focus is on driving cost-effective growth through the consolidation and transformation of MarCom activity. We provide off-shoring creative services for the following non-core, vendor-based activities: Interactive/Digital Marketing (Product Launch Packages/Catalogs, Multimedia Presentations, Rich Media Applications, Performance Support Tools), Web Services (Marketing Portals, Intranets, Microsites and Splashes, Web Analytics, Widgets, Articles, Search Engine Optimization) and Direct Marketing (Brochures and Catalogs, Mailers, Newsletters, Logos/Icons/Forms, Sell Sheets, Data Sheets and Posters, Leaflets, and Banners). Our Approach It starts with the blending of creative expertise and process excellence. Our mastery of Six Sigma Lean methodology enables the original and innovative solution to quickly become the reliably repeatable one, even as process streams consolidate and the quantity and quality of output expands. By applying process disciplines to the creative arena we can insure content output is brand-consistent across multiple business units and geographies. And by leveraging our experts’ cross-skilled experience in print, Web, and digital media, we are able to seamlessly tailor content and messaging to each medium’s target audience. Client Successes We’ve helped clients across industry domains such as Pharmaceuticals, Healthcare, Finance, FMCG and Manufacturing. We’ve also succeeded in establishing near-shore and onsite Program Management Offices to ensure real-time interaction with clients and reduce their dependence on customer subject-matter experts. One client, for example, needed to get control of high costs, a fragmented vendor list, and a growing backlog of work resulting from ongoing content migration to new media channels for its products. We consolidated and reduced the vendor spend by 40 percent, transformed the delivery model by off-shoring production and execution across print, web and digital media channels.