Acquisition & Sales Successful customer acquisition and sales begins with the right mix of people, analytics, and process management skills. At Genpact, this has been our core focus for more than 10 years. With our deep industry experience as a global provider of business process management and analytic solutions, we help identify new customers, assess risks, and ultimately create a strategy for comprehensive results with services that include customer acquisition strategy, lead generation, sales force effectiveness, campaign execution, market-mix modeling and sophisticated pricing models. Our Approach Businesses need a consistent flow of new sales leads. At Genpact, we use our analytics and contact center experience to generate new opportunities. Through the use of analytics, technology and modeling, we can target the right customers with the right opportunities to improve the effectiveness of up-sell and cross-sell opportunities. This right match strategy, combined with well trained customer service representatives, improves the effectiveness of selling opportunities to develop new and existing sales leads. Client Successes A major bank wanted to introduce a new card to the US Market. With no historical information available, Genpact helped by providing analytic solutions. We analyzed the credit behavior of the targeted population and discovered seven distinct market segments. By customizing specific offerings to individual segments, the bank realized an 80 percent response rate from their marketing program.