Marketing Support Marketing and its supporting functions are crucial to the continued success of any enterprise. Whether it’s research analysis, promotional strategies or marketing trends, such support is vital to reaching customers with the right information at the right time. Genpact supports its transportation clients across the following marketing programs by providing intelligent information that helps them make well-informed and accurate decisions. Competitor Analysis Monitoring and providing competition performance information, helping clients understand their competition in order to implement marketing strategies to combat them and increase market share. Complaint Analysis Categorization of complaints on the basis of severity, impact and repetitiveness, which helps clients understand key complaint areas to immediately focus their efforts. Revenue Analysis Determining pricing strategies and forecasting demand and level of overbooking, cross- or up-sell pattern, inventory control methods and procedures; e.g., class controls. Trend Analysis Monitoring customer loyalty and satisfaction analysis, promotional and loyalty campaigns and execution, customer base segmentation, air route, network and fleet planning and management, sales analytics, in-flight product sales, and more. Sales and Marketing Performance Management Monitoring performance of various client offices against set rules and parameters and reporting the best station, most improved station, etc. Up-sell & Cross-sell Modeling Promotional strategies to introduce new products to the existing passenger base, cross-sell allied travel products through frontline employees, and support passenger and customer service. Low-yield Booking Classes Closure Identifying sectors with high competition, forecasting percentage of seats sold on average, stopping low-yield sectors, and working on tie-ups and code shares to retain market share.