While the true impact and results of the recent economic downturn may not be measurable for years, it is clear that some organizations are much more prepared to meet these challenges faster and are better positioned to survive the crisis better than their industry competitors do. So what is the difference in their approach?
In a recent white paper, “Journey from an Instinct-Driven to an Insight-Driven Organization,” we discuss the difference between “Instinct driven” and “Insight driven” organizations and how tried-and-true instincts were caught short, letting insight-driven enterprises forge ahead.
While instinct may have been sufficient in responding to the challenges manufacturers faced at the start of the global economic crisis, it is unlikely to provide the insights needed to understand how the crisis-driven changes in consumer behavior will impact the economic recovery.
Some believe today’s marketplace represents the new normal while others believe attitudes, habits, and practices will return to those prior to the global economic crisis. Still others think the future is likely to lie somewhere in between. Industry leaders recognize that the current marketplace requires decisive, bold action. The most forward-looking are accelerating their journey from instinct driven to insight driven.
Working with a wide range of Consumer Goods companies, we see clients who have completed this journey, clients who are progressing, and clients who are still almost completely vested in the instinct-driven organizational model. While each situation is unique, we have observed characteristics common to organizations that continue to make progress despite the challenges presented by the global economic crisis
This Whitepaper provides a clear look inside both types of organization to help CXOs understand the factors that strengthen the company’s competitive position. Please feel free to download it and join our discussion regarding the insight-driven enterprise here in the comments section of this blog, or contact us directly with your thoughts at email@example.com.