Using data to win customer loyalty in Aftermarket services

Gopalakrishnan V K, Vice President & Global Practice Leader, After Market Services (AMS) | Apr-19-13

The objective of most service businesses is to keep customers satisfied at an optimal cost and to drive up revenue. However, in most cases, services strategies are broad-based and rely on data which is static rather than dynamic. In an indiscrete business such as service where the people and parts s....

Categories: Organization Effectiveness

Tags: Aftermarket Services, Quality, Customer Loyalty

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The Service Factory: An Intelligent Approach to Superior Aftermarket Services

Gopalakrishnan V K, Vice President & Global Practice Leader, After Market Services (AMS) | Jul-20-12

The single most sustainable differentiator for companies competing in the global market is superior aftermarket services that drive customer satisfaction long after the sale. Closely coordinated field service organizations are an absolute necessity for long-term customer satisfaction, however; ....

Categories: Organization Effectiveness

Tags: Aftermarket Services, Service Factory, Process

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